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Experience Dia de Los Muertos in Florence!

Save the date for the 2nd Annual Día de Los Muertos Celebration!

When: Saturday, October 15th, 1pm - 5pm

Where: 715 S Main Street, Florence, AZ

Ballet Folklorico Del Sol

In celebration of Hispanic Heritage Month, discover the ongoing and evolving traditions of Día de Los Muertos (Day of the Dead) at the Pinal County Historical Museum’s 2nd Annual Día de Los Muertos Celebration! Bring the entire family to the museum on Saturday, October 15th, from 1:00 pm to 5:00 pm (715 S Main Street, Florence, AZ). Dance to the music of Mariachi Nueva Era, enjoy Ballet Folklorico Del Sol’s dancing, and participate in several hands-on activities. Special guest Zarco Guerrero, a well-known performer, storyteller, musician, and artist, will also tell the story of Día de Los Muertos.

Tickets for the Día de Los Muertos Celebration are (adults 19+) $10 early bird/ $12 at the door; children 18 and under are no charge. Follow the link for early bird registration, or call 520-868-4382.

Día de Los Muertos is a highly celebrated and significant family holiday throughout Mexico, Latin America, and the Southwest. Dating back 3,000 years to the time of the Olmecs, it is a day when homage is paid to one's ancestors with prayers, offerings of food, and the building of altars (ofrendas) to the beloved departed. Each region has its unique style of celebration. In Arizona, the annual Día de Los Muertos is a Celebration of Life.

Zarco Guerrero storytelling

Join Zarco Guerrero and his unique masked characters as they celebrate Día de Los Muertos with hilarious and moving storytelling. Among the characters making appearances are: the poetry-spouting “El Vato Poeta,” the flirtatious “La Comadre,” the clueless “Special Ed,” the wise “El Abuelito,” and other beloved roles that Zarco has created to express the humor and sadness of our lives. Musical accompaniment is provided by Carmen Guerrero. You will experience Día de Los Muertos traditions dating back 3,000 years in Zarco’s performance. Additionally, a special museum exhibit highlights Día de Los Muertos traditions.

Enjoy several hands-on activities for the entire family at this celebration, including coloring masks, paper crowns, candle wrappers, Día de Los Muertos facial stickers, rock art activity, pottery puzzles, and more! Local vendors will also participate in the festivities.

Mariachi Nueva Era

The 2nd Annual Día de Los Muertos Celebration is supported in part by the Arizona Commission on the Arts, which receives support from the State of Arizona and the National Endowment for the Arts. We sincerely thank the Arizona Commission on the Arts as well as support from the Pinal County Tourism Sponsorship Program, Happy Adobe, LB Cantina, Florence Copper, and EPCOR! All Día de Los Muertos participants will receive a 10% discount at LB Cantina on October 15th. Listen to Mariachi Nueva Era throughout the afternoon at PCHM (715 S Main St), LB Cantina (695 S Main St), and Happy Adobe (189 S Main St). Without this community and grant support, our Día de Los Muertos programming would not be possible.

Schedule of Events

Stay all day for Día de Los Muertos festivities, and experience Zarco Guerrero, Mariachi Nueva Era, and Ballet Folkorico Del Sol. Our packed performer schedule is listed as follows.

1:00 pm -1:30 pm Mariachi Nueva Era at PCHM (715 S Main St)

1:30 pm - 2:00 pm Mariachi Nueva Era at LB Cantina (695 S Main St)

1:30 pm - 2:00 pm Ballet Folklorico Del Sol at PCHM (715 S Main St)

2:15 pm - 2:30 pm Mariachi Nueva Era at PCHM (715 S Main St)

2:30 pm - 3:30 pm Día de Los Muertos Storytelling with Zarco Guerrero (715 S Main St)

2:45 pm - 3:45 pm Mariachi Nueva Era at Happy Adobe 189 S Main St

3:30 pm - 4:00 pm Ballet Folklorico Del Sol at PCHM (715 S Main St)

4:30pm - 5:00 pm Mariachi Nueva Era at LB Cantina (695 S Main St)

Don’t miss out on the festivities! Secure your discounted early-bird tickets today!

Founded in 1958, the PCHM is the oldest historical organization in Pinal County. The museum shares Florence and Pinal County’s rich history through exhibits and educational programming. Additionally, the museum houses a large and diverse research collection from which exhibitions and programs are created as well as opportunities for academic and community-based research. Serving 5,000 visitors annually, PCHM is an economic asset to Florence.

The Cultural Coalition, Inc. is a 501(c)(3) nonprofit arts organization since 1996, whose mission is to foster community engagement and provide unique cultural programs in Arizona. Under the leadership of Zarco and Carmen Guerrero, the Coalition has been organizing Día de Los Muertos programming and activities for over 30 years throughout the state. Cultural Coalition’s goal is to celebrate the Indo-Latino community with a culturally relevant, family-friendly programming that addresses our diverse cultural experiences and traditions while fostering innovative and original performances. We also strive to increase accessibility, build new audiences, encourage new partnerships, and promote and celebrate the richness of our Latino cultural offerings through a variety of performances, festivals, special events, and educational programs.

For additional information, visit:

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