Step into a place that is keeping western traditions alive, from the oldest junior rodeo in the United States to craftspeople and ranchers that are living rugged, inspired lifestyles. Not just a theme park or a facade, a real western culture thrives here today, where people are hardworking and neighbors always have your back. Leave your pretenses behind and connect genuinely with a town that straddles the line between yesterday and today. Explore Main Street’s many well preserved adobe buildings and over 125 historic buildings that all tell a story of its Old West past. Reset your clock and enjoy a slower pace where you can relax and reconnect with your family and loved ones. In Florence Arizona you are invited to set foot into a western state of mind.