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It's a western state of mind.

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Step into a place that is keeping western traditions alive, from the oldest junior rodeo in the United States to craftspeople and ranchers that are living rugged, inspired lifestyles. Not just a theme park or a facade, a real western culture thrives here today, where people are hardworking and neighbors always have your back. Leave your pretenses behind and connect genuinely with a town that straddles the line between yesterday and today. Explore Main Street’s many well preserved adobe buildings and over 140 historic buildings that all tell a story of its Old West past. Reset your clock and enjoy a slower pace where you can relax and reconnect with your family and loved ones. In Florence Arizona you are invited to set foot into a western state of mind.

Experience Florence through the eyes of our visitors

Getting to Florence, AZ

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Florence is located just 77 miles north of Tucson and 61 miles southeast of Phoenix, in Pinal County, Arizona. Florence, which is the county seat of Pinal County, is one of the oldest towns in that county and is regarded as a National Historic District with over 25 buildings listed on the National Register of Historic Places.